TITLE

Houghton Mifflin Interactive launches major school marketing campaign

PUB. DATE
April 1998
SOURCE
Electronic Education Report;04/22/98, Vol. 5 Issue 8, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discloses Houghton Mifflin Interactive's launch of a school marketing campaign to develop and sell revised educational software titles to schools. Effort capitalizing on K-12 learning materials market; Company's move into the direct-to-school channel; Hiring of educational software guru Marylyn Rosenblum to lead the initiative.
ACCESSION #
540576

 

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