The Ethics of Political Marketing Practices, The Rhetorical Perspective

Banker, Steve
November 1992
Journal of Business Ethics;Nov92, Vol. 11 Issue 11, p843
Academic Journal
Negative "attack ads" used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas.


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