The Ethics of Political Marketing Practices, The Rhetorical Perspective

Banker, Steve
November 1992
Journal of Business Ethics;Nov92, Vol. 11 Issue 11, p843
Academic Journal
Negative "attack ads" used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas.


Related Articles

  • ETHICS AND LEGALITY IN THE ROMANIAN POLITICAL MARKETING. PoŢincu, Cristian Romeo // Bulletin of the Transilvania University of Brasov. Series VII: S; 

    In a democratic system, the legal framework is a guarantee of the favourable development of several activities, including those regarding the implementation of the promotional techniques used in the political marketing.

  • Can Campaign Advertising Be on the Level? Ayres, Whit; Faucheux, Ron // Campaigns & Elections (1996);Oct2001, Vol. 22 Issue 8, p20 

    Examines whether the television advertisements used in several presidential elections in the United States conform with ethical standards. Discussion on the direct and implied messages of the advertisements; Determination of whether the negative charges in the campaign can be documented. ...

  • This Cockeyed Campaign. Hopkins, Robert T. // America;9/17/1932, Vol. 47 Issue 24, p567 

    The article presents the author's view on the status of the political campaign. The author relates that press has failed to mention that campaigns has grown dirtier and the fact that there has already been a good deal of back stabbing and eye gouging with a general use of outlawed weapons of...

  • A Qualitative Exploration into Voters' Ethical Perceptions of Political Advertising: Discourse, Disinformation, and Moral Boundaries. Kates, Steven // Journal of Business Ethics;Dec98, Vol. 17 Issue 16, p1871 

    Political campaign advertising continues to be a controversial policy topic in advertising and marketing research. It is also a prime subject for investigating the ethical evaluations of consumers (or voters). The following study draws from postmodern communication theory and employs a...

  • The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment. Lau, Richard R.; Sigelman, Lee; Rovner, Ivy Brown // Journal of Politics;Nov2007, Vol. 69 Issue 4, p1176 

    The conventional wisdom about negative political campaigning holds that it works, i.e., it has the consequences its practitioners intend. Many observers also fear that negative campaigning has unintended but detrimental effects on the political system itself. An earlier meta-analytic assessment...

  • Eleitor, que cidadão é esse? A representação do sujeitopovo nas propagandas televisivas presidenciais de 2006. PAIVA, Daniela; BORGES, Thiago // Revista Compolítica;jan-jun2013, Vol. 3 Issue 1, p95 

    The objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches...

  • Tempted. Grant, Ian F. // NZ Marketing Magazine;Mar98, Vol. 17 Issue 2, p10 

    Offers a look at how some companies and individuals in New Zealand approach ethical issues in marketing. Immense pressures on marketing directors and managers to perform and to produce the required financial results and profitability; Laws and self-regulatory rules for marketers; Growth of...

  • I'm okay and that's all that matters. Nucifora, Alf // Business Journal Serving Fresno & the Central San Joaquin Valley;04/10/2000, Issue 322604, p12 

    Discusses how marketers have been addressing ethical issues. Marketing efforts for sin products such as cigarettes, liquor and gambling; Luring of minimum wage earners and college students with attractive credit card offers; Suggested way for a marketer to confront the ethical conundrum.

  • Beyond the selfish election. Hamilton, Andrew // Eureka Street;8/27/2010, Vol. 20 Issue 16, p1 

    The article discusses how Australia's election campaign and its results have raised questions on how human beings should behave in a Catholic ethical framework. The author believes that the elections showed that the political reality of the country is fragmented, and voters were generally...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics