Kicking The Habit

Gupta, Indrajit; Surendar, T.
September 2010
Forbes Asia;Fall2010 Special Issue, Vol. 6 Issue 11, p116
The article presents information on the contributions of Yogesh Chander Deveshwar, chairman of India-based tobacco company ITC Inc. in flourishing the business of the company. It discusses the efforts being made by him to transform the company from a cigarette maker to a fast moving consumer goods (FMCG) company. It mentions the effects of his business strategies on the financial performance of the company.


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