Digital Rules

Karlgaard, Rich
September 2010
Forbes Asia;Fall2010 Special Issue, Vol. 6 Issue 11, p83
The article focuses on strategies adopted by John Chen, chief executive officer (CEO) of American database company Sybase Inc., to convert the company into a profitable business. It states that German software company SAP AG has purchased Sybase Inc. in 2010. According to Chen, he, instead of directing the company's business policies towards Europe and the U.S., concentrated on two growth areas, Asia and mobile computing.


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