TITLE

Beach party for Lipton Ice Tea

AUTHOR(S)
Fletcher, Mike
PUB. DATE
September 2001
SOURCE
Marketing Event;Sep2001, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the promotional campaign for Lipton Ice Tea, held at the Guildford music festival in Stoke Park, Surrey, England. Involvement of the company with the beach volleyball tournament; Target market; Highlights of the campaign.
ACCESSION #
5399358

 

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