HP:ICM sets Lara weekend

September 2001
Marketing Event;Sep2001, p4
Focuses on the Lara Croft Experience weekend produced by HP:ICM, through the team-up of The Marketing Store with Lucozade in Great Britain. Information on the promotion campaign.


Related Articles

  • Export award winner decries strong pound. Roberts, Lauretta // Marketing Event;May2000, p7 

    Deals with the export company HP:ICM. Views of company officials on the strength of the British pound; Award received by the company; Factors responsible for the export success of the company; Details on its project, the UK Pavilion for Expo 2000 in Hanover, Germany.

  • Lessons for the front line. Chadwick, Philip // Marketing Event;May2001, p17 

    Reports the launch of the Opel Vivaro van of General Motors (GM) conducted by the HP:ICM company in March 2001 in Germany, which aims to teach GM sales force about the vehicle and to motivate them. Importance of sales consultants; Activities of the sales consultants during the training; Venue...

  • HP:ICM scoops award quartet.  // Marketing Event;Feb99, p5 

    Focuses on the awards won by HP:ICM at the Incentive Travel Meetings Association awards at Disneyland Paris. Other winners; Sponsors of the awards.

  • Untitled.  // Marketing Event;Nov/Dec99, p78 

    Ponders on the validity of the statement issued by David Tarsh, sales and marketing director of HP:ICM, concerning his earnings.

  • GM cars debut in the country.  // Marketing Event;Apr2000, p5 

    Deals with the launching of three car models from General Motors in ancestral country homes in Mallorca, Spain. Number of delegates who attended the launch; Role of HP:ICM in the launching event for General Motors' Agila, Astra Coupe and Speedster automobiles; Reasons for using the country...

  • Mind, body and Zone. Finn, Widget // Director;Aug1999, Vol. 53 Issue 1, p79 

    Profiles Nigel Lloyd-Jones, chairman and creative director of HP:ICM, the live events company which is designing and building the Body Zone exhibit in the Millennium Dome in London, England. Background on Body Zone; Track record of Lloyd-Jones; Comments from Lloyd-Jones.

  • Expos win for HP:ICM.  // Marketing Event;Jun97, p4 

    Reports on British Foreign & Commonwealth Office's awarding of the multi-million pound contract for the design, production and management of the country's pavilion at the World Expo '98 in Lisbon, Portugal to HP:ICM. Decision as part of a two-stage contest among six firms; Theme for the Lisbon...

  • A dividend of the Dome. Evamy, Michael // Marketing (00253650);7/1/1999, p41 

    Features the top 20 exhibition/events agencies in Great Britain in 1999. Increase in both turnover and income for key players; Top two in `Marketing's league table, Imagination and HP:ICM.

  • Icy reaction to events in 2000. Creevy, Jennifer // Marketing Event;Jan2000, p5 

    Deals with client apathy towards millennium events in 2000 according to a survey by live event firm HP:ICM. Date the survey was carried out; Clients of the agency; Remarks from David Tarsh, sales director of HP:ICM.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics