TITLE

Mind your language

AUTHOR(S)
Butler, Mark
PUB. DATE
September 2010
SOURCE
People Management;9/2/2010, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author expresses his views on the impact of language on the success of a business. He emphasizes on the fact that a chief executive officer's language could make employees resign when his intention was to transform the company through cultural change, influence, and leadership. He also mentions the importance of staff involvement and engagement to a business.
ACCESSION #
53955665

 

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