Call by Call, Sprint Makes Strides in Customer Care

Alleven, Monica
September 2010
Wireless Week;Sep2010, Vol. 17 Issue 5, p18
Trade Publication
The article discusses the business performance of Sprint Corp., a telecommunication company in the U.S. It states that Sprint has embarked on a company-wide initiative to improve customer care. It mentions chief executive officer (CEO) Dan Hesse who gives periodic updates on their progress. It cites the 2010 American Customer Satisfaction Index, also known as the University of Michigan customer satisfaction study which found that Sprint's customer satisfaction has improved.


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