TITLE

Air Jordan Inflates Comcast Ad Sales

AUTHOR(S)
Forkan, Jim
PUB. DATE
October 2001
SOURCE
Multichannel News;10/15/2001, Vol. 22 Issue 42, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the publicized Michael Jordan's comeback on the operations of Comcast SportsNets advertising sales in the United States. Increase of ratings of the network; Growth of profile envisioned in the network; Details of the standalone basis of the coverage.
ACCESSION #
5391375

 

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