Consumer Spending Provides Keys to Client Service

Ritchlin, Lance
September 2010
Journal of Financial Planning;Sep2010, Vol. 23 Issue 9, Special section p1
Academic Journal
The article offers practical ideas on how financial planners can effectively market their financial planning services to consumers by examining some of the data from the 2008 Consumer Expenditure Survey, which evaluates the spending habits of consumers in the U.S. Findings show that retirees spend 55 percent more on health care each year although the survey suggests that retired households spend proportionately less on food, housing and transportation. It highlights that consumer spending data allow financial planners to enhance their marketing efforts and help their clients set realistic budgets.


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