Editor's Desk

September 2010
Best's Review;Sep2010, Vol. 111 Issue 5, p1
Trade Publication
The article focuses on the challenges encountered by the U.S. insurance industry. Product marketing is considered as the basic aspect of the industry. Life insurance agent Steven J. Spiro considers life insurance sales challenging since it is not necessary just like the other insurance. Executive Joe Monk agrees the tough sale of life insurance because agents and customers tend to struggle in conversations associated to death.


Related Articles

  • Life Insurance Awareness Month. Mseka, Ayo // Advisor Today;Sep2006, Vol. 101 Issue 9, p8 

    The article focuses on the programs organized by the Life and Health Insurance Foundation for Education (LIFE) for the celebration of the Life Insurance Awareness Month in the U.S. in September 2006. LIFE has featured various marketing tools such as bracelets and posters to promote the role of...

  • UNINSURABLE? SO WHAT! Welch, Brent // Life Insurance Selling;Mar2011, Vol. 86 Issue 3, p16 

    The article discusses the expertise of life insurance agent Gerald P. R. Sacks in marketing insurance policies in the U.S. It mentions the ability of Sacks to communicate with uninsured client offering the latter with appropriate insurance plans available for client's grandmothers and...

  • Survey: Underwriters expect agents' life sales to shrink. Moore, Michael O'D. // American Banker;3/23/1999, Vol. 164 Issue 55, p15 

    Cites the results of a study showing that traditional life insurance agents' contribution to life insurance sales will decline from 1999 to 2003. Definition of traditional insurance agents; Banks' entry into the life insurance selling sector; Underutilization of bank branch networks in...

  • The referral coach. Cates, Bill // LAN: Life Association News;Oct97, Vol. 92 Issue 10, p16 

    Presents several attitudes that a life insurance agents must develop to succeed in building his practice through referrals. Includes prospects' preference for referrals; Referrals as a cost-effective means of building one's practice; Looking at clients' lifetime value.

  • Become a top producer the simple way.  // LAN: Life Association News;Dec98, Vol. 93 Issue 12, p52 

    Describes a plan on how to market life insurance products for life insurance agents. Division of monthly savings between tax-deferred savings account and tax-exempt retirement account; Estimate value of accumulated savings after 20 years; Establishment of waivers of premium into insurance...

  • Do agents take their own advice? Jones, Chuck // LAN: Life Association News;Sep98, Vol. 93 Issue 9, p76 

    Focuses on the insurance plans of some life insurance agents in the United States. Carroll Streeter's decision not to buy Medicare supplemental coverage; New York Life's agent James S. Naive's purchase of life coverage for him and for his family; Robert Elrod's inability to buy long-term care...

  • LIMRA: More agents won't help sales. King, Carole // National Underwriter / Life & Health Financial Services;9/29/97, Vol. 101 Issue 39, p7 

    Reports that increasing the number of insurance selling agents cannot reverse the 30 percent drop in life insurance sales, according to a LIMRA report, `The Impact of the Decline in Individual Life Sales on Future Distribution Strategy.' Source of the problems; Decrease in the number of United...

  • A tough place to sell. Kosnett, Jeffrey R. // LAN: Life Association News;May98, Vol. 93 Issue 5, p44 

    Focuses on the concerns of life insurance agents in selling life insurance in New Orleans, Louisiana. Unhealthy diets and presumed shorter life spans of New Orleans residents; Economic conditions.

  • The origins of the problem. Mayewski, Larry G.; Albanese, Michael L. // Best's Review / Life-Health Insurance Edition;Nov95, Vol. 96 Issue 7, p32 

    Examines the origin of problems faced by the life insurance industry in 1995. Problems related to sales made in the 1980s, a period of intense competition; Ways that the industry responded to a high level of surrenders; Turn of the tide in the early 1990s due to changing interest rates; Ways to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics