TITLE

Editor's Desk

PUB. DATE
September 2010
SOURCE
Best's Review;Sep2010, Vol. 111 Issue 5, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the challenges encountered by the U.S. insurance industry. Product marketing is considered as the basic aspect of the industry. Life insurance agent Steven J. Spiro considers life insurance sales challenging since it is not necessary just like the other insurance. Executive Joe Monk agrees the tough sale of life insurance because agents and customers tend to struggle in conversations associated to death.
ACCESSION #
53860604

 

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