Building Excellence Through Leadership

Nagarajan, P.; Jiji, G. Wiselin
May 2010
Journal of Marketing & Communication;May2010, Vol. 6 Issue 1, p50
Academic Journal
Excellence is "being all you can be" within the bounds of doing what is right for your organization. To reach excellence you must first be a leader of good character. A business and government sector in the region shows that a great gap exists between leadership and the people. The business environment created by leaders does not stimulate innovation nor create a productive atmosphere. Leaders are out of touch and employees feel disengaged. Organizations will not achieve excellence by figuring out where it wants to go, then having leaders do whatever they have to in order to get the job done, and then hope their leaders acted with good character. This type of thinking is backward. Pursuing excellence should not be confused with accomplishing a job or task. Excellence starts with leaders of good and strong character who engage in the entire process of leadership. And the first process is being a person of honorable character. Creating an 'excellence focused culture' that is based on continuous learning, innovation, and improvement is the responsibility of leadership. And this excellence culture can only be achieved when a paradigm shift in leaders' attitudes toward their human capital materialize.


Related Articles

  • Good leaders accomplish more with (rather than through) others. Smith, David J. // Grand Rapids Business Journal;9/2/2014, Vol. 32 Issue 35, p9 

    In this article, author discusses the characteristics of good leaders and suggests some tips to accomplish more in comparison to others. These tips include need of active engaged in building appropriate relationships, delegating responsibility and authority and accepting the fact that failure is...

  • Aspire to be a change-maker. Gooderham, Malcolm // PRWeek (London);1/20/2012 Supplement, p7 

    The article discusses the elements that combine to make Thought Leadership and the practical steps needed to be a successful Thought Leader. It refers to Thought Leader as an individual or business that changes attitudes and behaviours where being a Thought Leader leads to higher scores and...

  • Women can lead the nation forward. Woodard, Andrea // Corridor Business Journal;12/19/2016, Vol. 13 Issue 22, p14 

    The author offers suggestions on how female leaders can help change the negative attitudes such as speaking up when others are being disrespectful, providing elected officials the title they deserve, and providing the solution for problems.

  • 7 Universal Principles. Steinbaum, Harlan // Leadership Excellence Essentials;Aug2011, Vol. 28 Issue 8, p9 

    The author discusses the seven universal principles that leaders should consider when dealing with risky or critical situations that require them to make tough decisions. He advises them to bear in mind the importance of strong leadership. He notes that ethical behavior is not only right, but...

  • LEADER OF THE PACK. Wilson, George // Human Development;Spring2007, Vol. 28 Issue 1, p12 

    The article discusses the factors that make up a good leader and a successful leadership. The author says that the list of qualities needed for a good leader may vary to a greater or less degree, but is still a set or personal gifts, attitudes and skills. It was also stated that the...

  • HBO and the Story of HIV/AIDS. Pepper, Shayne // Communication Currents;Jun2014, Vol. 9 Issue 3, p1 

    The article offers the author's insights on the engagement and commitment of the television network Home Box Office (HBO) on HIV/AIDS programs in the U.S. Topics include the adaptation of the network of the play "The Normal Heart," by Larry Kramer, the influence of mass media on educating the...

  • Leaders as Fire Starters. Bell, Chip; Patterson, John // Leadership Excellence Essentials;Jul2006, Vol. 23 Issue 7, p3 

    This article discusses the steps for leaders to inspire staff to give great customer service. The attitude of a leader that should be followed by others is described. Appreciation for the employees' service must be shown. In this article, the impact of delivering an affirmation of staff's...

  • The leadership method. NICHOLS, LISA // Smart Business Orange County;Summer2015, Vol. 9 Issue 3, p13 

    The author reflects on what it takes to be a strong leader, citing the steps of having a strong mindset, envisioning, and developing leadership skills as the factors that can help an individual become a leader to others. She discusses the characteristics a leader must have which include...

  • Communication starts at the top. YOUNG, DAVIS // Smart Business Cleveland;Jan2016, Vol. 27 Issue 5, p28 

    The article discusses the role of an effective communication in delivering a message with the right attitude to stakeholders including employee, customer, or vendor by leader and offers suggestions for the same. It mentions the need to identify the specific examples to deliver an effective...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics