TITLE

Building Excellence Through Leadership

AUTHOR(S)
Nagarajan, P.; Jiji, G. Wiselin
PUB. DATE
May 2010
SOURCE
Journal of Marketing & Communication;May2010, Vol. 6 Issue 1, p50
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Excellence is "being all you can be" within the bounds of doing what is right for your organization. To reach excellence you must first be a leader of good character. A business and government sector in the region shows that a great gap exists between leadership and the people. The business environment created by leaders does not stimulate innovation nor create a productive atmosphere. Leaders are out of touch and employees feel disengaged. Organizations will not achieve excellence by figuring out where it wants to go, then having leaders do whatever they have to in order to get the job done, and then hope their leaders acted with good character. This type of thinking is backward. Pursuing excellence should not be confused with accomplishing a job or task. Excellence starts with leaders of good and strong character who engage in the entire process of leadership. And the first process is being a person of honorable character. Creating an 'excellence focused culture' that is based on continuous learning, innovation, and improvement is the responsibility of leadership. And this excellence culture can only be achieved when a paradigm shift in leaders' attitudes toward their human capital materialize.
ACCESSION #
53851089

 

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