Social Media: To tweet or not to tweet?

Contreras, Manuelita
September 2010
Asia Insurance Review;Sep2010, p98
Trade Publication
The article discusses the author's views on the advantages offered by social media in the insurance business. She believes that financial players like insurance companies are not very effective on social networking sites. The author thinks that Asian insurers lag behind the U.S. or the British markets in terms of their activities in social media.


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