TITLE

Social Media: To tweet or not to tweet?

AUTHOR(S)
Contreras, Manuelita
PUB. DATE
September 2010
SOURCE
Asia Insurance Review;Sep2010, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the author's views on the advantages offered by social media in the insurance business. She believes that financial players like insurance companies are not very effective on social networking sites. The author thinks that Asian insurers lag behind the U.S. or the British markets in terms of their activities in social media.
ACCESSION #
53847064

 

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