Aging shows, shakeup in management give ABC cause for concern

Steinberg, Brian
September 2010
Advertising Age;9/20/2010, Vol. 81 Issue 33, p6
Trade Publication
The article focuses on the ABC Television Network. A decline in advance television advertising sales for the 2010-2011 prime time television program season for ABC is discussed. The network's need to introduce new television programs to counteract a slow ratings decline for its long-running programs is examined.


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