TITLE

Aging shows, shakeup in management give ABC cause for concern

AUTHOR(S)
Steinberg, Brian
PUB. DATE
September 2010
SOURCE
Advertising Age;9/20/2010, Vol. 81 Issue 33, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the ABC Television Network. A decline in advance television advertising sales for the 2010-2011 prime time television program season for ABC is discussed. The network's need to introduce new television programs to counteract a slow ratings decline for its long-running programs is examined.
ACCESSION #
53840085

 

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