The name game

Evans, Jonathan
September 2010
Utility Week;9/3/2010, Vol. 33 Issue 4, p22
Trade Publication
The article discusses the use of social media by utility companies to directly engage with customers. It is noted that social media has given voice to consumers who talk about issues that are personal to them, such as rising energy prices, fuel poverty and poor customer service. The use of the micro-blog Twitter is noted and the importance of utilities interacting with consumers is discussed.


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