Exploring Investor Decisions in a Behavioral Finance Framework

Hayes, Suzanne K.
April 2010
Journal of Family & Consumer Sciences;Spring2010, Vol. 102 Issue 2, p56
Academic Journal
The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decision process. Proactive consumer educators using a behavioral finance, multi-dimensional approach have the opportunity to have a positive impact on individual financial behavior.


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