TITLE

The sales letter will work if you work to get it write

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
October 2001
SOURCE
Warsaw Business Journal;10/1/2001, Vol. 7 Issue 40, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of sales letters on the sales process according to Jeffrey Gitomer. Rules and guidelines in making sales letters into sales; Statement of objective and purpose; Use of short paragraphs for emphasis.
ACCESSION #
5373865

 

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