TITLE

10 tips for trade show success

AUTHOR(S)
Jankowski, Connie
PUB. DATE
September 2010
SOURCE
Proofs;Sep2010, Vol. 93 Issue 4, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides tips for trade show success. These include recognizing opportunities and setting clear goals, making a list of categories of people who will attend the show and understanding how each group can contribute to goals, and selecting the show that caters to the right demographics. Also suggested are monitoring relevant presentations, increasing presence in every event, and staying in the best hotel and networking.
ACCESSION #
53699726

 

Related Articles

  • Trade Show Tips. Bradley, Tim // Projection, Lights & Staging News;Oct2015, Vol. 16 Issue 9, p74 

    The article offers tips for organizing a trade show which includes locking down the goals for organizing the trade show, marketing through social media, choosing the correct booth staff to take care of the first impression of the people attending the show.

  • Trade shows: Time for a change? Torr, Jeremy // Australian Personal Computer;Mar1998, Vol. 19 Issue 3, p46 

    Presents information on trade shows and how some big technology companies are losing interest in them. Information on why big companies are becoming disillusioned with trade shows; What benefits the Internet has over trade shows; What drawbacks trade shows have; Details on the changing of the...

  • Glee organisers aim to reassure reluctant firms.  // Horticulture Week;4/3/2009, p5 

    The article reports on the Glee show organisers' goals to convince recession-worried firms to sign up for the garden-retail event in Birmingham, England on September 2-22, 2009. Senior marketing manager of the show, Carl Groves, said they want to make the show definitive to highly prioritise new...

  • Networking The Room. Thompson, Vince // American Drycleaner (Crain Communications Inc. (MI));May2007, Vol. 74 Issue 2, p80 

    The article offers suggestions on planning that is required for visiting a trade show, with reference to the Clean Show to be held from June 11-14, 2007 in Las Vegas, Nevada. It suggests that most often visitors are overwhelmed by a show, so it is better to have a specific goal in mind. It...

  • A Summary of Membership Challenges.  // Officer Review Magazine;Jul2008, Vol. 48 Issue 1, p23 

    The article lists objectives for Military Order of the World Wars (MOWW) members, including wearing name badges or clothing bearing the MOWW insignia, reminding Regular members to pay dues, and tracking the payment of dues by Regular members.

  • To Do: Fall in Love. Barry, Rebecca // Real Simple;May2002, Vol. 3 Issue 4, p107 

    This article focuses on the author's habit of making lists. There are several reasons, all kinds of experts and career counselors like us to write down the things. Articulating our desires makes us commit to them. The author suggests the way to form a proper list. Fetch some time when you have a...

  • Sales Q&A. Cole, Dan // Expo Magazine;Jul2006, Vol. 18 Issue 7, p18 

    The article answers a question about proving the return on investment (ROI) of participating on trade shows. The first thing to do is to know relevant information such as the definition of ROI, other forms of marketing media that potential exhibitors uses, and the target customers and objectives...

  • Road shows -- old auds. Pincus-Roth, Zachary // Daily Variety;5/20/2005, Vol. 287 Issue 36, p4 

    Presents the results of the demographic study conducted by the League of American Theaters & Producers on audiences of touring Broadway shows in the U.S. Detection of the dominance of older and white female as frequent audience of these shows; Average age of a road audience; Percentage of women...

  • Do one thing. Huling, Jim // Smart Business Detroit;Dec2008, Vol. 4 Issue 9, p6 

    The author talks about using the power of consistent progress to achieve one's goals. The author relates the story of one of his coaching clients, who uncovered her desire to be a writer. The author suggests making a list of actions that would move an individual forward. According to the author,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics