10 tips for trade show success

Jankowski, Connie
September 2010
Proofs;Sep2010, Vol. 93 Issue 4, p84
Trade Publication
The article provides tips for trade show success. These include recognizing opportunities and setting clear goals, making a list of categories of people who will attend the show and understanding how each group can contribute to goals, and selecting the show that caters to the right demographics. Also suggested are monitoring relevant presentations, increasing presence in every event, and staying in the best hotel and networking.


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