Unusual strategies for closing more sales

Graham, John
September 2010
Proofs;Sep2010, Vol. 93 Issue 4, p82
Trade Publication
The article suggests selling strategies that can help to gain more sales in the light of the economic recession. These include sharpening one's skills in reading customers' minds, being open to the customers when it comes to one's need to make a sale, and watching out for the customers' plumage factor. Also suggested are letting the customers take the lead, being aware of gender differences in buying patterns, and communicating ideas that capture the buyers' imagination and enhance the account.


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