TITLE

Editor's Note:

AUTHOR(S)
Henry, Kevin
PUB. DATE
September 2010
SOURCE
Proofs;Sep2010, Vol. 93 Issue 4, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of attending trade shows wherein opportunities for competitive business is a major element in a marketing plan. It states that attending trade shows involves not only having sales materials and booth props, but also a new vision and marketing plan. The author cites the American Dental Association (ADA) fall trade shows on October, 2010 in Orlando, Florida and in New York.
ACCESSION #
53699720

 

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