Editor's Note:

Henry, Kevin
September 2010
Proofs;Sep2010, Vol. 93 Issue 4, p4
Trade Publication
The article discusses the importance of attending trade shows wherein opportunities for competitive business is a major element in a marketing plan. It states that attending trade shows involves not only having sales materials and booth props, but also a new vision and marketing plan. The author cites the American Dental Association (ADA) fall trade shows on October, 2010 in Orlando, Florida and in New York.


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