Shift into high gear aims past rebates, discounts

Alexander, Stephen J.
October 2001
Aftermarket Business;Oct2001, Vol. 111 Issue 10, p46
Trade Publication
Emphasizes the increase in point-of-purchase activities in automotive aftermarket retail stores. Factors contributing to the success of automotive aftermarket retailers; Importance of fixtures for retail merchandises; Significance of store signs to customers. INSET: Get Wired Right.


Related Articles

  • Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase. Chandon, Pierre; Hutchinson, J. Wesley; Bradlow, Eric T; Young, Scott H // Journal of Marketing;Nov2009, Vol. 73 Issue 6, p1 

    Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase, but does this make sense? To help answer this question, the authors examine the interplay between in-store and out-of-store factors...

  • Hasbro toys go ape for stores.  // In-Store Marketing;Sep2001, p7 

    Focuses on the Epoch Design's point-of-purchase displays of toys created by Hasbro based on characters from 'Planet of the Apes' and 'Jurassic Park III,' in Great Britain. Types of stores which would feature the displays; Comment from Epoch account director Simon Hall, on Epoch's partnership...

  • Pop peeves.  // Marketing Tools;Jun97, Vol. 4 Issue 5, p10 

    Presents a pie chart that reflects retailers' perception of the greatest weaknesses of point-of-purchase displays supplied by manufacturers.

  • Mesh Product Strip Is The Cat's Meow.  // Point-of-Purchase;Aug2014, Vol. 10 Issue 1, p20 

    The article reports on the launch by Cat's Club of an innovative mesh strip to merchandise its catnip crumples in India in 2014.

  • Sparkling visibility.  // Point-of-Purchase;May2014, Vol. 9 Issue 10, p23 

    The article presents a red colored parasite made completely out of MDF, sunboard and metal hooks for support where the 4 hooks can stock more than 5 units at one time and has 2 shelves.

  • Stand & Deliver. Young, Simon // NZ Marketing Magazine;Mar2002, Vol. 21 Issue 2, p30 

    Offers ways to maximize the benefits from point of purchase (POP) advertising. Encouragement of impulse buying; Importance of the simplicity of merchandise display; Instances wherein POP advertising failed; Results of a survey on consumer buying habits.

  • Packaging/POP/Promotion. Parmar, Arundhati // Marketing News;1/6/2003, Vol. 37 Issue 1, p11 

    Discusses the projected growth of the point-of-purchase (POP) and in-store promotions industry in 2003. Importance of displays that provide longevity; Use of different materials by display manufacturers; Why the POP industry will be held accountable for return on investment.

  • P-O-P: the hottest advertising. Valentine, Matthew; Kingdon, Martin // In-Store;Oct2004, p29 

    Focuses on the British P-O-P Awards 2004. Information on the point of purchase industry; Overview of the 2004 competition; Background on the Point of Purchase Advertising International.

  • Show & Sell. Anderson, Brian // Wearables Business;Jan2002, Vol. 6 Issue 1, p38 

    Focuses on the importance of determining the right samples to display and the right way of displaying it to be able to make a sale in promotional products selling. Reason for designing the headquarters of P-F Unlimited Inc.; Purpose of the various samples in the showroom of P-F; Benefits from...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics