TITLE

Shift into high gear aims past rebates, discounts

AUTHOR(S)
Alexander, Stephen J.
PUB. DATE
October 2001
SOURCE
Aftermarket Business;Oct2001, Vol. 111 Issue 10, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Emphasizes the increase in point-of-purchase activities in automotive aftermarket retail stores. Factors contributing to the success of automotive aftermarket retailers; Importance of fixtures for retail merchandises; Significance of store signs to customers. INSET: Get Wired Right.
ACCESSION #
5358457

 

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