TITLE

Citi's Japanese REVOLUTION

AUTHOR(S)
Sausner, Rebecca
PUB. DATE
August 2010
SOURCE
Bank Technology News;Aug2010, Vol. 23 Issue 8, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Citibank's innovation on its retail banking system in Tokyo, Japan. It mentions that smart banking strategy is the most advanced retail technology, which comes with reengineered products, paperless transactions, and an overall bank-anywhere approach. It notes that the smart banking is a three fold strategy where it attracts, engage and connects with customers. In addition, the banking system comes in a self-service approach.
ACCESSION #
53576594

 

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