Citi's Japanese REVOLUTION

Sausner, Rebecca
August 2010
Bank Technology News;Aug2010, Vol. 23 Issue 8, p18
Trade Publication
The article focuses on Citibank's innovation on its retail banking system in Tokyo, Japan. It mentions that smart banking strategy is the most advanced retail technology, which comes with reengineered products, paperless transactions, and an overall bank-anywhere approach. It notes that the smart banking is a three fold strategy where it attracts, engage and connects with customers. In addition, the banking system comes in a self-service approach.


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