TITLE

Online Ads to spill Their Guts

PUB. DATE
August 2010
SOURCE
Bank Technology News;Aug2010, Vol. 23 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plan of trade groups including the Interactive Advertising Bureau Inc., the Association of National Advertisers and the Direct Marketing Association to release an online service that will place an icon on online advertisements. It states that when a consumer clicks on the icon, they can view all the data that was used to target them and can also opt out of being targeted. It adds that a privacy bill will be introduced to protect the information about the consumers.
ACCESSION #
53576583

 

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