Corporate engagement with non-governmental organizations in different institutional contexts–A case study of a forest products company

Kourula, Arno
October 2010
Journal of World Business;Oct2010, Vol. 45 Issue 4, p395
Academic Journal
Abstract: This embedded single case study analyses a global forest products company''s, Stora Enso''s, engagement with non-governmental organizations (NGOs) globally and in five countries: home country, Finland, and in host countries Brazil, China, Poland and Russia. A model of international corporate responsibility is adapted to the NGO context and the concept of civil society distance is introduced. The study argues that the institutional context and especially the local NGO base have important implications on the strategies (sponsorship, dialogue or partnership), and engagement forms (nine different forms are identified) of business–NGO engagement. Propositions are developed on the link between company motives and engagement strategies as well as the effect of civil society distance on engagement strategies.


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