More than a pretty face

September 2010
Multichannel Merchant (Penton Media, Inc.);Sep2010, Vol. 6 Issue 7, p22
Trade Publication
The article offers tips for improving the aesthetics of e-mail marketing. The author believes that image rendering or lack of it is one of the gravest issues encountered when designing e-mails. The desktop and online clients that suppress images by default include the Outlook 2003, Outlook 2007 and Gmail. According to the Email Experience Council, some of the e-mail clients block images by default. INSET: E-MAIL CREATIVE DOS & DON'TS.


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