TITLE

Breaking it Down

AUTHOR(S)
Acton, Kevin
PUB. DATE
September 2010
SOURCE
Pharmaceutical Representative;Sep2010, Vol. 40 Issue 9, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the author's insights of the significance of the tool "Call Profile Worksheet (CPW)" which he has developed to evaluate the physician-representative interaction for pharmaceutical sales representative in pharmaceutical industry in the U.S. He tackles the CPW structure providing an analysis of the physician-sales representative interaction. He also stresses the importance of coaching the interaction between the sales representative and the customer in pharmaceutical sale.
ACCESSION #
53550419

 

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