TITLE

Ethics and Compliance in Sales and Marketing

PUB. DATE
September 2010
SOURCE
Pharmaceutical Representative;Sep2010, Vol. 40 Issue 9, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses ethics and compliance as it applies to sales and marketing in biopharmaceutical industries in the U.S. It notes that ethics and compliance issues significantly affect several activities such as pricing decisions in pharmaceutical sales and marketing. Key aspects of the "Code on Interactions with Healthcare Professionals" by the Pharmaceutical Research and Manufacturers of America (PhRMA) and the ethical obligations to monitor drug safety are also tackled.
ACCESSION #
53550418

 

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