TITLE

Surviving in a Post-Advertising World

AUTHOR(S)
Schwindt, Oriana
PUB. DATE
September 2010
SOURCE
Pharmaceutical Representative;Sep2010, Vol. 40 Issue 9, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the influence of advertisement (ad) such as online ads on pharmaceutical industries in the U.S. It highlights the initiatives of pharmaceutical companies such as Merck and Co. Inc. to ramp up online ad campaigns though several pharmaceutical companies have been slow to adapt to the shifting marketing landscape. Statements from IMS Consulting principal John Busbice on the shift of pharmaceutical companies to a more centralized management strategy are also presented.
ACCESSION #
53550417

 

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