Jumpstarting Change

Shaffer, Maureen
September 2010
Pharmaceutical Representative;Sep2010, Vol. 40 Issue 9, p17
The article offers tips for pharmaceutical sales representatives to meet access challenges and ensure success in engaging physicians in the U.S. It stresses the significance of technology and knowledge as weapons for sales success in the dynamic environment of pharmaceutical industry. It also emphasizes the importance of knowing one's customers and synchronization with marketing to gain access to dashboards and customer intelligence.


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