TITLE

Social media 101

AUTHOR(S)
McKeough, Kevin
PUB. DATE
August 2010
SOURCE
Crain's Chicago Business;8/2/2010, Vol. 33 Issue 31, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article argues that using social media as a marketing tool to enhance businesses may not always guarantee success. It is said that although, social-media marketing will buzz around for some time, it doesn't yield instant results. If businessmen truly engage with the people they encounter along the way, then only social media can give their businesses more marketing mileage.
ACCESSION #
53503415

Tags: ONLINE social networks;  SUCCESS in business;  BUSINESSMEN;  MARKETING;  BUSINESS communication

 

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