TITLE

The New Era Of NGO Campaigning: The Changing Context For Campaigning

AUTHOR(S)
Suter, Keith
PUB. DATE
August 2010
SOURCE
Future Times;2010, Vol. 3, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses the changing context of non-governmental organization (NGO) campaigning, particularly for the environmentalists. He explores the more complex methods in campaigning today and states that media has narrowed the target audience in which a standard message will not suit all concerned. He explains that another reason for a detach society is the rise of epistemic class where people communicate in the same group only. He also adds that NGOs should be more aggressive in their approach and need to go directly within the bureaucracy.
ACCESSION #
53457766

 

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