Navigating GM's Four-Point Turn

MacFadyen, Ken
September 2010
Mergers & Acquisitions Report;9/6/2010, Vol. 23 Issue 36, p5
The article looks at the recovery of automobile manufacturer General Motors (GM) following a distressed situation. AlixPartners' Albert A. Koch, vice chairman and managing director at the firm who helped oversee the turnaround, says any turnaround is about figuring out what the issues are and then solving them quickly. In August 2010, GM announced a 25% jump in sales for four of its strongest brands namely Chevy, Buick, GMC and Cadillac.


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