TITLE

Good PR makes the product a star

AUTHOR(S)
Long, Colin
PUB. DATE
October 2001
SOURCE
Cabinet Maker;10/12/2001, Issue 5259, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the effectiveness of good public relations (PR) on product marketing. Views on PR program by celebrity Julia Carling; Different routes of PR program; Advantage of PR program on retailer.
ACCESSION #
5343561

 

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