TITLE

Success Skills. Maximizing your pharmacy brand

AUTHOR(S)
White, Sara J.
PUB. DATE
September 2010
SOURCE
American Journal of Health-System Pharmacy;9/15/2010, Vol. 67 Issue 18, p1507
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on promoting pharmacy brand by pharmacists. It is stated that the pharmaceutical organizations should decide the value of its brand based on quality and service that would make it unique. It is suggested that pharmacists should assess their brand, make the necessary changes and market it to the relevant audiences.
ACCESSION #
53432574

 

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