prepare--the end is near!

Naumann, Alan
September 2010
EventDV;Sep2010, Vol. 23 Issue 7, p44
Trade Publication
The article discusses how the author can turn his video business into an asset upon retirement. It cites some of the lessons he learned from Jim Uren, a certified financial planner, including building a brand that can be used by anyone, maintaining a customer relationship management (CRM) software program with the names and contact information of customers and having a very detailed financial records. It suggests finding someone around the area who understands the business and can provide a practical guidance.


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