Apple vs. Google vs. Other Ad Networks

Alleven, Monica
July 2010
Wireless Week;Jul/Aug2010, Vol. 17 Issue 4, p18
Trade Publication
The article discusses the rivalry between mobile networks Apple Inc. and Google Inc. and the entrance of new players including Dell and HP. ABI Research director Neil Strother says that both the networks boast popularity, but it does not mean that all buyers want to purchase through them alone. Ringleader Digital chief executive officer (CEO) Bob Walczak says that many more parties might choose to join the industry while people are expecting mobile advertising network industry to consolidate.


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