Nat Geo Net Backs Qwest's Campaign

Forkan, Jim
October 2001
Multichannel News;10/8/2001, Vol. 22 Issue 41, p23
Reports the incorporation of Fox Cable Network in the marketing campaign of Qwest Communication International Inc., a cable television company in the United States. Competition between Qwest and Cox Communications Inc.; Inclusion of television and radio commercials in the campaign; Interest of DirectTV Inc. in the cable market.


Related Articles

  • Virtually a revolution. Lynch, Grahame // Wireless Asia;Jun2002, Vol. 5 Issue 5, p18 

    Reports the launching of the mobile virtual network operator the in North America. Creation of the advertising campaigns; Services offered; Enhancement of the regulatory approaches. INSET: Getting virtual in Hong Kong.

  • Entering A New Advertising Era. Mears, Jennifer // Wireless Week;09/25/2000, Vol. 6 Issue 39, p80 

    Reports on the advertising campaigns of wireless telecommunication companies. Overview of the concept of lifestyle advertising; Significance of popular culture in advertising; Expenditures of telecommunication companies in advertising campaigns. INSET: Pumping Wireless Data.

  • VIEWPOINT. Parsons, Russell // Marketing Week;3/24/2011, Vol. 34 Issue 12, p8 

    In this article, the author discusses the emphasis on producing a focused, nimble communications network that will operate with fewer staff in Great Britain.

  • Technology & telecoms.  // Revolution (14605953);Apr2009 Supplement, p19 

    The article announces that the Orgy of Fun campaign from mobile telephone operator O2, created by Agency Republic, has been given the 2009 Revolution Award for technology and telecommunications.

  • CSL builds appeal with teen love tale. Hargrave-Silk, Atifa // Media: Asia's Media & Marketing Newspaper;8/23/2002, p3 

    Reports the major campaign for a drive usage of the messaging service among young mobile users by the CSL, a telecommunications company in Hong Kong, China. Emphasis of the market share of the company; Ability of the users to incorporate images, graphics, text and audio into a single message;...

  • CTAM is launching a media campaign to inform people what CTAM really stands for, and it's not 'constantly talking about money.'.  // Broadcasting & Cable;08/23/99, Vol. 129 Issue 35, p61 

    Reports the media campaign of CTAM to inform people on the meaning of the acronym in the United States. Official meaning of the acronym; Various meanings of the initials.

  • Text Appeal. Jacobs, Heather // Photo District News;Oct2002, Vol. 22 Issue 10, p58 

    Focuses on the advertising campaign for Pod, the youth-oriented brand of telephone company SingTel Mobile in Singapore, as of October 2002. Members of the creative team behind the campaign; Casting efforts for the campaign; Digital photography used for the campaign.

  • COMMUNICATIONS BRIEFS.  // TWICE: This Week in Consumer Electronics;05/28/2001, Vol. 16 Issue 13, p35 

    Reports developments in telecommunication in the United States. Indictment against Glenayre for violating blackberry technology patent owned by Research in Motion; Participation of retail outlets in the promotional activity of Ericsson of the motion picture 'Tomb Raider.'

  • VoiceStream Bows $100 Mil. Effort. Flass, Rebecca // Adweek Midwest Edition;7/22/2002, Vol. 43 Issue 30, p18 

    Focuses on the advertising campaign created by Publicis in the U.S. West Coast, featuring actress Catherine Zeta-Jones promoting the services of wireless service provider VoiceStream, which changes its name to T-Mobile as of July 2002. Tagline of the campaign; Target market; Media max for the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics