Ad-Sales Chief Sverdlik Out at Comcast

Forkan, Jim
October 2001
Multichannel News;10/8/2001, Vol. 22 Issue 41, p6
Reports the resignation of Roger Sverdlik, senior vice president of advertising sales of Comcast Corp. in Philadelphia, Pennsylvania. Contribution of Sverdlik in the trade ad campaign; Failure of the company to find a replacement for Sverdlik; Career history of Sverdlik.


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