The Positioning Campaign: Building on the Momentum

Edwards, Jim
October 2001
Advisor Today;Oct2001, Vol. 96 Issue 10, p90
Trade Publication
Deals with the positioning campaign of the National Association of Insurance and Financial Advisors (NAIFA). Aim of the campaign in the United States; Advertisements launched to support the campaign; Commitment of NAIFA to technology and on developing benefits for members; Expansion plans of NAIFA for the positioning campaign.


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