TITLE

The Positioning Campaign: Building on the Momentum

AUTHOR(S)
Edwards, Jim
PUB. DATE
October 2001
SOURCE
Advisor Today;Oct2001, Vol. 96 Issue 10, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the positioning campaign of the National Association of Insurance and Financial Advisors (NAIFA). Aim of the campaign in the United States; Advertisements launched to support the campaign; Commitment of NAIFA to technology and on developing benefits for members; Expansion plans of NAIFA for the positioning campaign.
ACCESSION #
5339441

 

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