Insurers Losing to Banks in Web Race

Connell, David
October 2001
Advisor Today;Oct2001, Vol. 96 Issue 10, p42
Trade Publication
Presents the findings of a survey by Booz-Allen and Hamilton on the use of the Internet by insurance companies in the United States. Neglect of insurance companies on the Internet's potential to communicate with clients; Loss of potential customers due to a lack of presence in the Web; Increase in the number of visitors to insurance sites from 1999 to 2000; Preference of consumers to buy insurance through online research and in-person meetings.


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