Presenting Risk in Drug Advertising

Heisey, Colleen; Chernove, Arianna
September 2010
Contract Pharma;Sep2010, Vol. 12 Issue 7, p18
Trade Publication
The article focuses on the publication of a proposed rule by the U.S. Food and Drug Administration (FDA) that is aimed for the amendment of radio and television direct-to-consumer (DTC) advertising regulations for prescription drugs. The amendment seeks to include standards by which FDA will identify if a television or radio advertisement contains major statement that meets neutral standard. FDA proposed the effectivity of the rule 90 days after its publication in the Federal register.


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