TITLE

Branding The World

AUTHOR(S)
McCall, Margo
PUB. DATE
September 2001
SOURCE
Wireless Week;9/3/2001, Vol. 7 Issue 36, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Deutsche Telekom to have its global wireless operations carry the brand of T-Mobile. Target date of the project; Goal of the decision; Terms under the plan; Importance of branding.
ACCESSION #
5335245

 

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