TITLE

Marketing with Physicians

AUTHOR(S)
AIELLO, MARIANNE
PUB. DATE
September 2010
SOURCE
HealthLeaders Magazine;Sep2010, Vol. 13 Issue 9, p65
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the role and importance of physician input to a successful strategic marketing plan. It states that physicians have a better and wider understanding of the needs of the target market. It talks about a physician's ability to explain the procedures, processes and technology in layman's terms and the need for marketers to be flexible in their schedules to accommodate the physician's busy schedule.
ACCESSION #
53338809

 

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