TITLE

Branding the Madonna Way

AUTHOR(S)
Morgan, Mary T.
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the image branding of musical performer Madonna. Purpose of Madonna's branding; Core values implicated in Madonna's branding; Action taken by Madonna in the wake of the terrorist attacks in the United States on September 11, 2001.
ACCESSION #
5332397

 

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