TITLE

Getting With the Plan

AUTHOR(S)
Frankel, Daniel
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, pSR26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the forecasts of media merchant bank Veronis Suhler & Associates Inc. on the barter syndication market in 2002. Decline in ratings for syndicated daytime programs; Forecast for the market for 2001; Reduced budgets for daytime programming.
ACCESSION #
5332390

 

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