Getting With the Plan

Frankel, Daniel
September 2001
Brandweek;9/24/2001, Vol. 42 Issue 35, pSR26
Trade Publication
Presents the forecasts of media merchant bank Veronis Suhler & Associates Inc. on the barter syndication market in 2002. Decline in ratings for syndicated daytime programs; Forecast for the market for 2001; Reduced budgets for daytime programming.


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