TITLE

Taking stock

AUTHOR(S)
Colford, Paul D.
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, pSR12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Forecasts the financial and economic status of the mass media industry in the United States in 2002. Growth in online spending; Benefits acquired by television from dot-com and brick-and-mortar advertisers; Impact of the economic slowdown on newspapers; Forecast on global entertainment and media for 2001-2005.
ACCESSION #
5332386

 

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