Taking stock

Colford, Paul D.
September 2001
Brandweek;9/24/2001, Vol. 42 Issue 35, pSR12
Trade Publication
Forecasts the financial and economic status of the mass media industry in the United States in 2002. Growth in online spending; Benefits acquired by television from dot-com and brick-and-mortar advertisers; Impact of the economic slowdown on newspapers; Forecast on global entertainment and media for 2001-2005.


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