TITLE

When will it end?

AUTHOR(S)
Gay, Verne
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, pSR8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the status of the mass media industry in the United States as of September 24, 2001. Financial status of the industry for the first quarter of 2001; National spot revenue and classified revenue in 2001; Effect of the loss of technology advertising on the media economy; Reasons for the decline in the mass media industry; Forecast on the industry for 2002.
ACCESSION #
5332385

 

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