TITLE

SAP Creative Stresses B2B Selling Power

AUTHOR(S)
Hein, Kenneth
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a series of advertisements by e-business solutions provider SAP for the MySap Customer Relationship Management software. Focus of the advertisements; Description of the television commercial; Details on the print ads.
ACCESSION #
5332378

 

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