Low Spirits Among Beer Marketers Gives Way to Talk of Malternatives

Beirne, Mike
September 2001
Brandweek;9/24/2001, Vol. 42 Issue 35, p11
Trade Publication
Reports on the National Beer Wholesalers Association convention in Las Vegas, Nevada, on September 11, 2001. Issues on beer marketing discussed by Coors Brewing Chairman Peter Coors; Advertising campaign by Long Beach Brewing; Advertisements for Australia's Two Dogs Lemon Brew.


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