TITLE

Low Spirits Among Beer Marketers Gives Way to Talk of Malternatives

AUTHOR(S)
Beirne, Mike
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the National Beer Wholesalers Association convention in Las Vegas, Nevada, on September 11, 2001. Issues on beer marketing discussed by Coors Brewing Chairman Peter Coors; Advertising campaign by Long Beach Brewing; Advertisements for Australia's Two Dogs Lemon Brew.
ACCESSION #
5332376

 

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