TITLE

EarthLink Set to Connect 20 Million AOL'ers

AUTHOR(S)
Wasserman, Todd
PUB. DATE
September 2001
SOURCE
Brandweek;9/24/2001, Vol. 42 Issue 35, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of an advertising campaign by Internet service provider (ISP) EarthLink to promote a cable Internet service that gives the company access to AOL Time Warner's subscribers. How the ISP received access to AOL Time Warner's subscribers; Details on the television spots; Revamp in EarthLink's marketing.
ACCESSION #
5332369

 

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